The traditionally strong work was really enjoyed by the fans, while the musical experts noted not only high-quality arrangements, but also interesting lyrics, connected with the artist’s various concerns.When it comes to Team Kanye West, there may not be a more visible component than one Virgil Abloh a designer, part-time DJ and full-time creative director for Ye’s countless musical and non-musical endeavors. Release of West’s fifth long play entitled My Beautiful Dark Twisted Fantasy took place in 2010. He executed this album in his established and easy recognizable manner. This record appeared the most personal in the artist’s entire discography. As soon as a year later, West presented his new studio effort that received the title 808’s & Heartbreak. The first sinlge from Graduation, Stronger, recorded with the electronica giants Daft Punk, showed that Kanye West has serious chances for the win.

Though sensibility won and the rival refused from these words. 50 Cent even proclaimed that if his disc lost he would have finished his musical career. That meant that the albums would compete in sales and popularity. In July the artist officially transmitted the release date from September 18 to September 11 - the presentation date of 50 Cent's new edition Curtis. In the beginning of 2007 it was known that Kanye worked on his new creation, called Graduation, and the third studio record would be availiable to listeners in September of this year. At the MTV Europe Music Awards ceremony his video lost the competition and West went into the scene saying aloud that it was him who should have got the award. In November of the same year West was again involved into a scandal. It was the beginning of the unlucky period in West's musical aсtivity, but happy personal life compensated it - Kanye announced the engagement to his girlfriend Alexis. He wanted to get the Grammy for The Best Album Of The Year in 2006, but having 8 Grammies in the pocket, did not win the nomination (the prize went to U2). Though after College Dropout ovewhealming success the singer was never afraid to take brave decisions. In January 2006 West shocked the audience appearing on the Rolling Stone cover in the image of Jesus. Though soon after this event the artist said he was going to launch his own clothes line, the condition of this project is unsettled till now. It got the most favorable critical acclaims and brought Kanye the Grammy award after releasing such brilliant rap anthems as Diamonds From Sierra Leone (which features wonderful vocals of Shirley Bassey's from Diamonds Are Forever) and Gold Digger (featuring Jamie Foxx). In August 2005 West released his second disc, Late Registration. Rap-singer also chose for his symbol a cute teddy bear that can be seen on all his albums and singles. It was highly apprased by critics for good sampling and whitty wordplay in lyrics. It entered the debut album College Dropout that saw light in 2004. Every cloud has a silver lining, and this crash inspired him for writing the first sinlge, Through The Wire, with a strong faith motive. On October 23, 2002, Kanye West got into a car accident after falling asleep while driving. Using heavily the music of his idols, the rapper started promoting his songs to different recording companies since 2001, but they refused him saying they did not like his unusual image. Inspired by the music of Wu-Tang Clan, Dr.Dre and Jay-Z, Kanye worked out his own style - he took vocal samples from different songs (usually soul ones) and added them to his own drums and other instruments. Later West also became well-known for producing other rap and R&B singers' hits, including The Game, Alicia Keys, Janet Jackson and Eminem. Kanye got a good education (Polaris High School, The American Academy of Art), but finally dropped his study in the Chicago University to devote himself fully to the musical career. With both of his parents he lived only for three years, because they divorced and mother took Kanye with her to Chicago, Illinois. Kanye Omari West was born in an upper middle class family in Atlanta, Georgia.

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